Writer & Copywriter

©2023 Sha Ribeiro


About

I’m a freelance writer based in Milano. I work with brands, creative agencies, production companies. My projects span different media, exploring many storytelling ways: scripts, creative concepts, short stories, articles and plays.

Works

Some collaborations through the years: MAX&Co., St.John’s, Ininfluencer Media, Kitten Productions, Louis Vuitton, Moncler Andrea Incontri, INBILICO, FutureBrand, Brembo, Parmalat, Aia, Korff, Avocad Film Studio, Heavensake, Samsung, Yatay, grazia.it, TBWA, Integer, Sky, Sony, Vodafone, Allianz, Leagas Delaney, Bolton Group, RCS, Cherie Blair Foundation, IBM, Collateral Films, Fendi-Maserati, Fratelli Rossetti, Red Sox Appeal, BMW, Mini, Bayer.

A Solstice celebration

WRITING / SPECIAL CONTENT

It's so rare to connect with the present moment and its beauty.

The Festival of the Sun, curated by legendary music producer Rick Rubin and held in the Tuscan town of Casole d'Elsa, stopped the clocks ticking and let the sun pace two days of live music, acoustic performances, movie screening, and creative epiphanies. 

A celebration of the Summer Solstice where to inspire and be inspired, where artists became listeners and listeners artists.

Unexpected venues hosted brilliant minds in a spontaneous exchange of ideas. Entrepreneur Jack Dorsey's talk opened new ways to digital freedom, and director Andrew Dominik brought Nick Cave's music poetry to a big screen set under the stars.

The atmosphere was vibrant. The town resonated with the live and acoustic performances of Krishna Das, James Blake, The Gossip, Jovanotti, Cosmo Gonick with Ecstatic Dance, Lucinda Chua, Rhye, Marie Awadis, Win and Regine from Arcade Fire

I had the chance to witness the Festival's birth, giving a little help as a copywriter to Fiammetta Cicogna, a long-time Rubin collaborator.

Casole D’Elsa, June 21-22, 2024

Creative production: Sun San Production, Wake up Music

Technical production: Woodworm Music

A true connection

CONCEPT / PRESS / VIDEO

Authentic people look for authentic people. They cut the fluff and go straight to the essential. In the SS24 MAX&Co. campaign, clothes ad accessorizes trigger a playful dialogue among those searching for a deep connection.

Starring: Erika Blanc, Emily Kasten, Laetitia Hartman

Creative director: Nicola Lampugnani

Art director: Jovanka Savic

Project manager: Elisabetta Tiamkaris

Stylist: Lorenzo Posocco

Photographer and director: Andy Massaccesi

Hair: Astor Hoxha

Make up: Giulia Cigarini

Production company: The Blinkfish

Clodia

PLAYWRIGHT

A play about Clodia Metelli, the Latin poet Catullus’ muse. He was a penniless writer, she was a smart and rich woman from a powerful family. He wrote for her Odi et Amo and a whole collection of poems, adoring and despising her with the same intensity; she didn’t left a word.

Cicero described her as a nymphomaniac, a manipulative gold-digger, and a murderer.

Was she all of that? Or just a woman in a man’s world? I wrote  her side of the story.

“CLODIA” debuted at the Teatro Gerolamo in Milan in 2018.

With Fiammetta Cicogna e Lorenzo Cervasio

Director: Michael Rodgers

Costumes: Andrea Incontri

Set Design: Domenico Franchi

Produced by MaWhy

Amazon Prime Exclusive

A DOCUMENTARY

SCREENWRITING

Do we need to be heroes?

In the documentarySea Shepherd Italia - I guardiani del mare”, the stories of a group of brave volunteers trigger many questions about how we can help the Mediterranean Sea in our everyday lives. As a writer, getting deeper into the protagonists' hopes, doubts, and expectations and collecting different - often opposite - points of view has been a fascinating journey.

The doc has been selected for the Giornate degli Autori at the 79th Venice Film Festival. The documentary is an Amazon Exclusive.

Director: Irene Saderini

DoP: Matteo Meldolesi

Editor: Eleonora Cristin

Graphic animation: Elena Scaldalai

Sound and original score: Sartoria Sonora

Production Company: INinfluencer Media

Graffiti Culture

INTERVIEW

Street artists Lady Pink and Lee Quiñones have been real trailblazers in the 70s and 80s NYC graffiti scene. The exhibition hosted by Louis Vuitton at the Garage Traversi in Milan was an homage not just to their and Rammellzee's art but also to Virgil Abloh's love for street culture.

Director: Francesco Petroni

Production Company: Kitten Production

Back to the 90s

CREATIVE CONCEPT + STORYTELLING

For the new collaboration between MAX&Co. with Looney Tunes, we plunged into a grunge atmosphere. A rock band is headed to NYC where they’re supposed to play their gig. Something goes wrong. Or not.

Creative director: Nicola Lampugnani

Art director: Jovanka Savic

Project manager: Elisabetta Tiamkaris

Stylist: Lorenzo Posocco

Director: Laura Days

Photographer: Pietro Groff

Production company: The Blinkfish

Marc Newson

INTERVIEW

During the 2023 Milan Design Week, while the city was in complete turmoil for the most creative days of the year, I was lucky enough to have a special insight, working on the video presenting Marc Newson’s latest collaboration with Louis Vuitton: the Cabinet of Curiosities.

Director: Francesco Petroni

Production Company: Kitten Production

#NoFakeSmiles

CREATIVE CONCEPT / PRESS / VIDEO / RADIO

The MAX&Co. FW 2022/23 Campaign is a bold statement: no more fake smiles. Let’s stop pretending happiness on social media and laughing just to please other people. Smiles are not to hide our feelings, but to express them. Let's enjoy our time, our way, with whomever we want, even if it's uncool and not relevant for the algorithm. True smiles happen offline.

Creative director: Nicola Lampugnani

Art director: Jovanka Savic

Project Manager: Elisabetta Tiamkaris

Photographer: Manu Fauque

Production Company: 1806 Agency

A study for the stage

LYRICS / POETIC WRITING

Three songs lyrics based on the play “Mme de Sade” by Japanese author Yukio Mishima.

Objects Nomades

INTERVIEW

During the Salone del Mobile 2023, Louis Vuitton presented its Objets Nomades collection at Palazzo Serbelloni in Milan. I had the chance to collaborate on the videos that illustrate the design concepts by Marcel WandersFernando Campana, and Studio Biagetti.

Director: Francesco Petroni

Production Company: Kitten Production

Play mode always on

CREATIVE CONCEPT / PRESS / VIDEO

Italian dancer and TV star Giulia Stabile might not have Sinner’s ground strokes, but she definitely knows how to spread the energy on a tennis court. Her powerful dance celebrates the new MAX&Co. and Superga collaboration.

Creative director: Nicola Lampugnani

Art director: Jovanka Savic

Project Manager: Elisabetta Tiamkaris

Photographer: Manu Fauque

Production Company: 1806 Agency

Under the volcano

COPYWRITING / CREATIVE WRITING

For the launch of INBILICO, the Made in Italy lab-grown diamonds brand, the creative director Andrea Incontri conceived a black&white short movie and a photo shooting set in Stromboli. My words pictured the ever-changing love game among the three protagonists.

Starring: Fiammetta Cicogna

Creative director: Andrea Incontri

Photographer: Amina Marazzi Gandolfi

“They say to keep our feet on the ground, to keep balance.

Yet it's when we are INBILICO, poised and rebel against any gravity, that we can stretch until we touch the sky”.

Based on a true story

POEM /WRITING

A hendecasyllable poem written after reading about Jole, an exceptionally brave woman who eventually managed to protect her husband, even tho she faced one of the cruelest nazi officers in the infamous Roman building of via Tasso, where political opponents were tortured to death.

Postcards

from a stranger

POETIC WRITING / DIGITAL CONTENT / BOOK

2020. The world stops. An imaginary woman sends a postcard to her friends twice a week.

A 29 episodes newsletter that became a book edited by Morsi Editori.

Illustrations: Lavinia Fagiuoli

Growing up isn’t easy

EDITING SUPERVISOR

Officine del Minotauro is a social project that helps young people, teachers, and parents face challenging situations in their personal paths or relationships with others. 

2020 has been a disorienting year for everybody. Since then, the Officine’s team has created an open dialogue to support the community. I supervised the editing of therapists’ and specialists’ articles focused on teenagers’ inner conflicts, educational issues, parenting, and the emotional rollercoaster that affected everybody during the pandemic.

Project leader: Alessia Lanzi

Scientific director: Katia Provantini

Businesswomen

SCRIPT / RESEARCH

“Money matters” is a training series created for the Cherie Blair Foundation to help women entrepreneurs in their business. Each episode gives financial advises and is implemented with research material we created in collaboration with RCS journalists.

Project manager: Chiara Frigerio

Art director: Valeria Rusconi Clerici

Production company: TapelessFilm

Contact me here.

You won’t find me on social media much, but I’m always open to sharing new ideas.